Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
89 articles
Sell by the case on Shopify without confusing shoppers. How to structure case packs, show per-unit pricing, and protect bundle margin with clear unit math.
Shopify Editions Winter '26 through a pricing lens. What the release signals about Functions, AI commerce, and margin, and how merchants should respond.
Discount Prime now targets campaigns by Shopify metafield. Run promotions on product attributes like season or margin band, with no manual collections needed.
Shopify metafields target products by attribute, not collection. Learn how metafields work for merchandising and why they beat manual collections for discounts.
January is the B2B wholesale restock window. Learn why buyers reorder after the holidays and how to set tiered wholesale pricing that wins the reorder.
Three BFCM seasons watched from inside a discount app. What the trend from 2023 to 2025 says about margin, targeting, and how merchants should discount next.
Two days before BFCM, stop building and start verifying. A short checklist to confirm your discounts, combinations, and margin floor before the traffic hits.
Run VIP and wholesale early access for BFCM without shared codes leaking to deal sites. Use customer tags and private automatic discounts that gate by who buys.
Sitewide BFCM discounts subsidize demand you already had. For BFCM 2025, target by segment, product, and cart size to protect margin on a $11.5B weekend.
Two years selling a Shopify app. What changed in how merchants find, evaluate, and buy apps, including the first AI-referred installs showing up in late 2025.
