
January Is for B2B: Why Wholesale Buyers Restock After the Holidays
January is the B2B wholesale restock window. Learn why buyers reorder after the holidays and how to set tiered wholesale pricing that wins the reorder.
Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.

January is the B2B wholesale restock window. Learn why buyers reorder after the holidays and how to set tiered wholesale pricing that wins the reorder.

Run VIP and wholesale early access for BFCM without shared codes leaking to deal sites. Use customer tags and private automatic discounts that gate by who buys.

B2B volume discounts and D2C volume discounts use the same feature but different math. Tier depth, case packs, and net terms compared in a side-by-side table.

Run bulk discounts for B2B buyers on Shopify: case quantities, order minimums, and line-level versus cart-level breaks that price big carts without guesswork.

Use Shopify customer tags for segment-based pricing: VIP, wholesale, and employee tiers that show the right buyer the right price, no separate storefront.

Discount Prime now supports B2B and customer-specific pricing on Shopify: tag-gated price rules and account-level wholesale tiers on any plan, no Plus needed.

How to run wholesale pricing on Shopify without Shopify Plus: use customer tags, gated price rules, and volume tiers to give trade buyers their own pricing.