B2B pricing for Shopify - gated by customer, discounted from your margin
Unlock wholesale and B2B prices only for the right buyers - by customer tag, segment, login, or purchase history. Build quantity and spend tiers that come out of your margin, with a profit floor that never sells below cost.
Free Starter plan · No long-term contracts · Built for Shopify
What is customer-gated B2B pricing?
Most discount apps cut a percentage off the selling price for everyone. B2B selling is different: prices should be unlocked only for approved trade buyers, and the discount should come out of your margin - never out of your cost. Discount Prime gates pricing by customer tag, Shopify segment, login state, or purchase history, then builds tiers as a share of your margin. A profit floor (cost + a minimum profit you set) is enforced at checkout, so every B2B tier stays profitable while guests still see retail prices.
Built for trade and wholesale buyers
Customer eligibility
Gate prices by tag, Shopify segment, logged-in state, or purchase history (e.g. 5+ orders).
Margin-based tiers
Tiers are a share of your margin, so deeper discounts never touch your cost.
Profit protection floor
A floor of cost + minimum profit is enforced at checkout for every tier.
Quantity & spend tiers
Break by quantity or by cart spend, with a min and max per bracket.
Show only to eligible buyers
The tier table and badges appear only for approved customers; guests see retail.
Conflict-safe
Real-time detection keeps B2B and retail campaigns from overlapping.
How B2B pricing works in Discount Prime
Choose who's eligible
Pick customer tags, segments, login, or a purchase-history rule.
Set margin tiers + floor
Build quantity or spend tiers from your margin and set a cost + minimum-profit floor.
Launch - checked at checkout
Eligibility and pricing are evaluated at checkout via a Shopify Function, safely.
Why merchants pick Discount Prime for B2B
Discount from margin, not cost
Tiers come out of your margin, so your cost is never touched.
Never below cost
A profit floor of cost + minimum profit is enforced for every tier.
Gated by customer
Only approved trade buyers unlock the prices; guests see retail.
B2B and retail in one app
Run wholesale and DTC together, conflict-safe, no B2B add-on.
Trusted by Shopify merchants
“I can't say enough good things about DiscountPrime and the incredible support I received! The app optimizes promotions with volume deals, discounts, and strategic pricing, making it a breeze to create effective sales campaigns. The ability to set max/min purchase requirements for tier-based campaigns is a fantastic feature. The widget customization and compatibility with popular themes add a layer of flexibility that is truly unmatched. Highly recommended!”
“Prime: Volume & Bulk Discount is a game-changer! The app is super easy to use, with all the functionalities we needed to manage bulk discounts effortlessly. The best part? The support team is amazing-polite, responsive, and incredibly helpful. They made everything so smooth, and we're beyond satisfied. Highly recommend this app to anyone looking to boost their sales with volume discounts!”
“Perfect app! Does exactly what it promises - easy discount setup, clean interface, and great support. Everything worked out of the box without any issues. Very happy with the experience.”
B2B pricing FAQ
How do I control who sees B2B prices?
Gate eligibility by customer tag, Shopify customer segment, logged-in state, or purchase history (for example 5+ past orders). Non-eligible customers and guests see your normal retail prices.
What does 'discount from margin' mean?
Instead of cutting a flat percentage off the selling price, tiers are taken as a share of your profit margin. That means deeper B2B discounts never eat into your cost.
Can I guarantee I never sell below cost?
Yes. A profit floor of cost plus a minimum profit you choose is enforced at checkout for every tier, using each variant's Shopify cost price.
Can I run B2B and retail at the same time?
Yes. Wholesale/B2B and retail campaigns run together on one install, conflict-safe by default - no separate B2B plan required.
Do customers have to be logged in?
For customer-specific pricing, buyers must be logged in before checkout so eligibility can be verified.
Related reading
Run customer-gated B2B pricing on Shopify
Margin-based tiers, a profit floor that never sells below cost, and prices unlocked only for approved trade buyers.
Start free on Shopify