5 min read
B2B & WholesaleJanuary Is for B2B: Why Wholesale Buyers Restock After the Holidays
January is the B2B wholesale restock window. Learn why buyers reorder after the holidays and how to set tiered wholesale pricing that wins the reorder.
Profit-first discounting for Shopify
The Discount Prime blog
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
4 min read
Build in PublicBFCM 2025 Postmortem: What Three Seasons of Data Tell Us
Three BFCM seasons watched from inside a discount app. What the trend from 2023 to 2025 says about margin, targeting, and how merchants should discount next.
4 min read
Discounts & Promotions48 Hours to BFCM: A Calm Checklist
Two days before BFCM, stop building and start verifying. A short checklist to confirm your discounts, combinations, and margin floor before the traffic hits.
4 min read
B2B & WholesaleSegment-First BFCM: VIP Early Access Without Leaking Codes
Run VIP and wholesale early access for BFCM without shared codes leaking to deal sites. Use customer tags and private automatic discounts that gate by who buys.
4 min read
Profit & StrategyBFCM 2025: Why We Think This Is the Year of Targeted, Not Sitewide, Discounts
Sitewide BFCM discounts subsidize demand you already had. For BFCM 2025, target by segment, product, and cart size to protect margin on a $11.5B weekend.
4 min read
Build in PublicTwo Years on the App Store: What Changed in How Merchants Buy Apps
Two years selling a Shopify app. What changed in how merchants find, evaluate, and buy apps, including the first AI-referred installs showing up in late 2025.
5 min read
Discounts & PromotionsYour BFCM Discount Stack: Plan the Combinations Before November
Map your BFCM discount stack before November. A combination planning matrix that shows which offers combine, which exclude, and where your margin leaks.
5 min read
Profit & StrategyNew: Profit Floor. A Hard Stop for Unprofitable Orders
Shopify profit floor sets a hard minimum margin on discounts. When stacking would push an order below it, the discount is capped so no order ships at a loss.
6 min read
Discounts & PromotionsFree Gift with Purchase on Shopify: Mechanics, Pitfalls, and Margin Math
How free gift with purchase works on Shopify: setting the threshold, managing gift SKUs, and the margin math that decides whether the offer pays for itself.
5 min read
Ecosystem & PlatformAugust 28 Is the Real Checkout Deadline: Thank You and Order Status Pages
The Shopify checkout extensibility deadline for Thank You and Order Status pages is August 28, 2025. What changes, what breaks, and how to migrate in time.