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Profit-first discounting for Shopify

The Discount Prime blog

Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.

PROFIT-FIRSTMargin held-25%$20$15
Shopify Scripts Is Finally Being Turned Off: The Migration Map
5 min read
Ecosystem & Platform

Shopify Scripts Is Finally Being Turned Off: The Migration Map

Shopify Scripts shuts down June 30, 2026, with script editing ending April 15. A migration map to move discount logic to Shopify Functions before the deadline.

Discount Prime TeamDiscount Prime Team
#shopify#shopify-scripts#shopify-functions
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Discount Display Settings: Where and How to Show the Deal
5 min read
Discounts & Promotions

Discount Display Settings: Where and How to Show the Deal

How to show a discount on your Shopify product page: strikethrough pricing, badges, and cart messaging that lift conversion without training buyers to wait.

Discount Prime TeamDiscount Prime Team
#shopify#discount-display#product-page
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New: Metafield-Based Targeting for Campaigns
4 min read
Discounts & Promotions

New: Metafield-Based Targeting for Campaigns

Discount Prime now targets campaigns by Shopify metafield. Run promotions on product attributes like season or margin band, with no manual collections needed.

Discount Prime TeamDiscount Prime Team
#metafields#product-launch#discounts
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BFCM 2025 Postmortem: What Three Seasons of Data Tell Us
4 min read
Build in Public

BFCM 2025 Postmortem: What Three Seasons of Data Tell Us

Three BFCM seasons watched from inside a discount app. What the trend from 2023 to 2025 says about margin, targeting, and how merchants should discount next.

Discount Prime TeamDiscount Prime Team
#build-in-public#bfcm#trends
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48 Hours to BFCM: A Calm Checklist
4 min read
Discounts & Promotions

48 Hours to BFCM: A Calm Checklist

Two days before BFCM, stop building and start verifying. A short checklist to confirm your discounts, combinations, and margin floor before the traffic hits.

Discount Prime TeamDiscount Prime Team
#bfcm#checklist#shopify
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Segment-First BFCM: VIP Early Access Without Leaking Codes
4 min read
B2B & Wholesale

Segment-First BFCM: VIP Early Access Without Leaking Codes

Run VIP and wholesale early access for BFCM without shared codes leaking to deal sites. Use customer tags and private automatic discounts that gate by who buys.

Discount Prime TeamDiscount Prime Team
#b2b-wholesale#vip-early-access#customer-tags
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