
BFCM 2025: Why We Think This Is the Year of Targeted, Not Sitewide, Discounts
Sitewide BFCM discounts subsidize demand you already had. For BFCM 2025, target by segment, product, and cart size to protect margin on a $11.5B weekend.
Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.

Sitewide BFCM discounts subsidize demand you already had. For BFCM 2025, target by segment, product, and cart size to protect margin on a $11.5B weekend.

Shopify profit floor sets a hard minimum margin on discounts. When stacking would push an order below it, the discount is capped so no order ships at a loss.

Discount abuse prevention starts with reading order data. Six patterns on Shopify, from code leaks to return-cycle abuse, and how to shut each one down.

Dry-run simulation lets you test a Shopify discount before launch. See which orders it touches and what it costs your margin before any customer sees it.

Discount Prime now sets dropshipping margin pricing from cost, not a fixed percent. Protect thin margins as supplier costs shift, with a worked example inside.

Dropshipping pricing on Shopify has almost no room for error. Learn why thin margins break flat discount rules, and how cost-aware pricing keeps promotions from going negative.

Shopify COGS tracking is the data that turns discount guesses into decisions. Learn what to include in cost of goods, why it drives margin, and how to price promotions safely.

Discount Prime now ships profit analytics for Shopify. See margin, not just revenue, on every discount, so you can tell a promotion that earns from one that only moves volume.