Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
89 articles
A merchant's read on Shopify Editions Summer '24: the platform shifts that actually matter for your pricing, discounts, and checkout, minus the launch-day hype.
A discount strategy for ecommerce that protects full-price sales: control sale cadence, segment instead of going sitewide, and avoid the J.C. Penney trap.
Discount Prime now supports B2B and customer-specific pricing on Shopify: tag-gated price rules and account-level wholesale tiers on any plan, no Plus needed.
How to run wholesale pricing on Shopify without Shopify Plus: use customer tags, gated price rules, and volume tiers to give trade buyers their own pricing.
Automatic discounts vs discount codes on Shopify: which converts better, where each leaks margin, how attribution differs, and when to use each type of offer.
One year after the first commit: how building a Shopify app went across six months of building and six months live, plus what shipped and the lessons learned.
Learn how tiered pricing on Shopify works, why three tiers beat five, how to anchor the middle tier, and how B2C and B2B tier depth should differ for margin.
After 100 support conversations, three patterns explain how merchants really use discounts on Shopify: overcomplicated tiers, forgotten end dates, and accidental stacking. Here is what we learned.
Buy X Get Y deals are live in Discount Prime. Run BOGO, buy 2 get 1, and gift-with-purchase offers natively on Shopify, applied automatically with capped rewards and combination control.
How to run buy X get Y and BOGO offers on Shopify without confusing customers. Clear rules for the trigger, the reward, quantity limits, and the margin math behind each structure.
