5 min read
B2B & WholesaleCustomer Tags Are Underrated: Segment-Based Pricing on Shopify
Use Shopify customer tags for segment-based pricing: VIP, wholesale, and employee tiers that show the right buyer the right price, no separate storefront.
Profit-first discounting for Shopify
The Discount Prime blog
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
4 min read
Build in PublicWhy We Said No: Three Feature Requests We Did Not Build (and One We Did)
How we decide what not to build on our Shopify app roadmap: three feature requests we turned down, the reasoning behind each no, and the one we did ship.
5 min read
Ecosystem & PlatformShopify Editions Summer '24: The Quiet Wins for Pricing and Discounts
A merchant's read on Shopify Editions Summer '24: the platform shifts that actually matter for your pricing, discounts, and checkout, minus the launch-day hype.
6 min read
Profit & StrategyHow to Run a Sale Without Training Customers to Wait for Sales
A discount strategy for ecommerce that protects full-price sales: control sale cadence, segment instead of going sitewide, and avoid the J.C. Penney trap.
4 min read
B2B & WholesaleNew: B2B and Customer-Specific Pricing in Discount Prime
Discount Prime now supports B2B and customer-specific pricing on Shopify: tag-gated price rules and account-level wholesale tiers on any plan, no Plus needed.
5 min read
B2B & WholesaleWholesale Pricing on Shopify Without Shopify Plus
How to run wholesale pricing on Shopify without Shopify Plus: use customer tags, gated price rules, and volume tiers to give trade buyers their own pricing.
6 min read
Discounts & PromotionsAutomatic Discounts vs Discount Codes: Which Converts Better?
Automatic discounts vs discount codes on Shopify: which converts better, where each leaks margin, how attribution differs, and when to use each type of offer.
4 min read
Build in PublicOne Year of Building Discount Prime
One year after the first commit: how building a Shopify app went across six months of building and six months live, plus what shipped and the lessons learned.
6 min read
Discounts & PromotionsTiered Pricing on Shopify: How to Structure Tiers Customers Understand
Learn how tiered pricing on Shopify works, why three tiers beat five, how to anchor the middle tier, and how B2C and B2B tier depth should differ for margin.
7 min read
Build in PublicWhat 100 Support Conversations Taught Us About How Merchants Discount
After 100 support conversations, three patterns explain how merchants really use discounts on Shopify: overcomplicated tiers, forgotten end dates, and accidental stacking. Here is what we learned.