Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
A calm after-Christmas sales strategy for Shopify: ramp your holiday discount down in stages, swap sitewide for reason-based offers, and pivot to January B2B restock.
An engineering postmortem on Shopify app performance at BFCM: what broke under peak load on Shopify Functions, how we fixed it, and what we changed next.
Three days before BFCM, catch the discount conflicts that cost margin: accidental stacking, zombie codes, and timezone traps. A fast pre-sale audit checklist.
A sitewide sale on Shopify need not shred your margin. Use exclusions, collection carve-outs, and combination caps to discount storewide and keep your profit.
The BFCM 2024 discount strategy that protects margin: go deep on a few products or wide across the store, but never both at once. A playbook with worked math.
One year on the Shopify App Store: an honest review of what Discount Prime grew, the three mistakes we made, and the profit-focused roadmap for year two.
A pre-BFCM checklist for Shopify stores: set your margin floor, build one hero offer, test combinations, and schedule discounts before the November rush hits.
Discount analytics is here. See which Shopify discounts drive orders and revenue and which sit idle, so you enter BFCM with evidence instead of guesses.
Run bulk discounts for B2B buyers on Shopify: case quantities, order minimums, and line-level versus cart-level breaks that price big carts without guesswork.
The checkout.liquid deprecation deadline is August 13, 2024. What it means for your discounts and free shipping, plus a migration checklist to follow.
