4 min read
B2B & WholesaleSegment-First BFCM: VIP Early Access Without Leaking Codes
Run VIP and wholesale early access for BFCM without shared codes leaking to deal sites. Use customer tags and private automatic discounts that gate by who buys.
Profit-first discounting for Shopify
The Discount Prime blog
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
4 min read
Profit & StrategyBFCM 2025: Why We Think This Is the Year of Targeted, Not Sitewide, Discounts
Sitewide BFCM discounts subsidize demand you already had. For BFCM 2025, target by segment, product, and cart size to protect margin on a $11.5B weekend.
4 min read
Build in PublicTwo Years on the App Store: What Changed in How Merchants Buy Apps
Two years selling a Shopify app. What changed in how merchants find, evaluate, and buy apps, including the first AI-referred installs showing up in late 2025.
5 min read
Discounts & PromotionsYour BFCM Discount Stack: Plan the Combinations Before November
Map your BFCM discount stack before November. A combination planning matrix that shows which offers combine, which exclude, and where your margin leaks.
5 min read
Profit & StrategyNew: Profit Floor. A Hard Stop for Unprofitable Orders
Shopify profit floor sets a hard minimum margin on discounts. When stacking would push an order below it, the discount is capped so no order ships at a loss.
6 min read
Discounts & PromotionsFree Gift with Purchase on Shopify: Mechanics, Pitfalls, and Margin Math
How free gift with purchase works on Shopify: setting the threshold, managing gift SKUs, and the margin math that decides whether the offer pays for itself.
5 min read
Ecosystem & PlatformAugust 28 Is the Real Checkout Deadline: Thank You and Order Status Pages
The Shopify checkout extensibility deadline for Thank You and Order Status pages is August 28, 2025. What changes, what breaks, and how to migrate in time.
5 min read
Build in PublicHow We Test Discount Logic: 400 Edge Cases and Counting
Inside our Shopify discount testing: 400 edge cases covering currencies, rounding, and combination matrices, because a wrong price is worse than no discount.
5 min read
Profit & StrategyDiscount Abuse Is Real: Six Patterns We See in Order Data
Discount abuse prevention starts with reading order data. Six patterns on Shopify, from code leaks to return-cycle abuse, and how to shut each one down.
4 min read
Profit & StrategyNew: Dry-Run Simulation. Test a Campaign Before It Goes Live
Dry-run simulation lets you test a Shopify discount before launch. See which orders it touches and what it costs your margin before any customer sees it.