Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
A calm after-Christmas sales strategy for Shopify: ramp your holiday discount down in stages, swap sitewide for reason-based offers, and pivot to January B2B restock.
A sitewide sale on Shopify need not shred your margin. Use exclusions, collection carve-outs, and combination caps to discount storewide and keep your profit.
A discount strategy for ecommerce that protects full-price sales: control sale cadence, segment instead of going sitewide, and avoid the J.C. Penney trap.
