Profit-first discounting for Shopify
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
Buy X Get Y deals are live in Discount Prime. Run BOGO, buy 2 get 1, and gift-with-purchase offers natively on Shopify, applied automatically with capped rewards and combination control.
How to run buy X get Y and BOGO offers on Shopify without confusing customers. Clear rules for the trigger, the reward, quantity limits, and the margin math behind each structure.
Shopify Editions Winter '24 dropped a lot of updates. Here is what actually matters if you run discounts and pricing: checkout, Functions, and the platform direction to plan around.
When does a free shipping discount actually pay for itself on Shopify? Learn how to set a threshold above your AOV, run the margin math, and know when free shipping loses money.
