5 min read
Profit & StrategyHow to Protect Margin During Sitewide Sales
A sitewide sale on Shopify need not shred your margin. Use exclusions, collection carve-outs, and combination caps to discount storewide and keep your profit.
Profit-first discounting for Shopify
The Discount Prime blog
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
6 min read
Profit & StrategyHow to Run a Sale Without Training Customers to Wait for Sales
A discount strategy for ecommerce that protects full-price sales: control sale cadence, segment instead of going sitewide, and avoid the J.C. Penney trap.