4 min read
Build in PublicBFCM 2025 Postmortem: What Three Seasons of Data Tell Us
Three BFCM seasons watched from inside a discount app. What the trend from 2023 to 2025 says about margin, targeting, and how merchants should discount next.
Profit-first discounting for Shopify
The Discount Prime blog
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
4 min read
Build in PublicTwo Years on the App Store: What Changed in How Merchants Buy Apps
Two years selling a Shopify app. What changed in how merchants find, evaluate, and buy apps, including the first AI-referred installs showing up in late 2025.
5 min read
Build in PublicHow We Test Discount Logic: 400 Edge Cases and Counting
Inside our Shopify discount testing: 400 edge cases covering currencies, rounding, and combination matrices, because a wrong price is worse than no discount.
5 min read
Build in PublicTwo Years In: The Roadmap Debt of a Small Shopify App
Two years building a Shopify app taught us that roadmap debt is real. What we cut, what survived, and how a small team decides which discount features to build.