5 min read
Build in PublicWhat Our Second BFCM Broke (and Fixed) in Discount Prime
An engineering postmortem on Shopify app performance at BFCM: what broke under peak load on Shopify Functions, how we fixed it, and what we changed next.
Profit-first discounting for Shopify
The Discount Prime blog
Guides, playbooks, and product updates for Shopify merchants who treat discounts as pricing strategy. Protect your margin, lift average order value, and run promotions that actually make money. Filter by topic, author, or year.
4 min read
Build in PublicOne Year on the App Store: Numbers, Mistakes, and What Is Next
One year on the Shopify App Store: an honest review of what Discount Prime grew, the three mistakes we made, and the profit-focused roadmap for year two.
4 min read
Build in PublicWhy We Said No: Three Feature Requests We Did Not Build (and One We Did)
How we decide what not to build on our Shopify app roadmap: three feature requests we turned down, the reasoning behind each no, and the one we did ship.
4 min read
Build in PublicOne Year of Building Discount Prime
One year after the first commit: how building a Shopify app went across six months of building and six months live, plus what shipped and the lessons learned.
7 min read
Build in PublicWhat 100 Support Conversations Taught Us About How Merchants Discount
After 100 support conversations, three patterns explain how merchants really use discounts on Shopify: overcomplicated tiers, forgotten end dates, and accidental stacking. Here is what we learned.