Shopify cross-sell app comparison

Shopify cross-sell apps compared: add-on offers that work with the rest of your discounts

By the Discount Prime team | Tested Nov 2, 2026 | Last updated November 2026

A cross-sell widget is easy to add. The hard part is what happens in the cart: the add-on discount meets a volume deal, a free gift threshold, a free shipping bar, and items with thin margin. We set up cross-sell offers on a live Shopify store next to those discounts, then checked how 13 popular upsell and recommendation apps document the same situations.

Start free on Shopify See cross-sell features

Frequently bought together add-ons on a headphones product page, 10 percent off each

Key takeaways

Discount Prime cross-sell recommends add-ons on the product page, in the cart, or both, with an optional add-on discount: percent off, amount off, or a fixed new price.
Recommendations come from manual picks, a rule-based pool (collection, tag or vendor), or Smart suggestions.
Smart suggestions skip offers under a margin floor and flag products with unknown cost before they go live. None of the 13 apps we reviewed documents margin-aware suggestions.
The merchant stays in control: every suggestion can be added, pinned or dismissed.
The add-on discount runs in the same engine as volume, bundle, free gift, upsell and shipping campaigns, with "Best deal wins" deciding overlaps.

How we tested

We ran the offers on a live store next to other discounts and read what 13 popular apps publish about the same situations.

Store: Shopify development store, Dawn theme, Discount Prime Ultimate, 138 test orders.
Date: November 2, 2026.
Campaign: Headphones (trigger) with carry case and ear tips as add-ons at 10% off, on the product page and in the cart. Live at the same time: a free gift over 200 dollars, a gift ladder at 500 and 1,000 dollars, free shipping over 150 dollars, and an upsell campaign.
Competitors: Competitors were not installed. Their columns reflect App Store listings, pricing pages and help centers accessed November 2, 2026. "Not documented" is not "not supported".

The 13 apps we reviewed

Rebuy's listing showed "not currently available on the Shopify App Store" on Nov 2, 2026.^C16

Three ways to choose what to recommend

Pick each add-on yourself, match it from a rule, or review a ranked list of suggestions.

Manual picks

Choose up to 6 products for a trigger.

Pool

Match products from a collection, tag or vendor, exclude what should never appear, and show the top N ranked by units sold in the last 180 days. New products that join the collection enter the pool automatically.

Smart suggestions (Beta)

A ranked list for the trigger product that you review before anything goes live.

Trigger by product with minimum quantity and spend, and three offer sources: manual picks, pool, smart suggestions

Pool offer with a match type, exclusions and items to show, ranked by units sold in the last 180 days

Smart suggestions you can audit, not a black box

Automatic recommendation engines often decide for you. Discount Prime Smart suggestions show the list first and let you decide.

Margin floor built in: offers below a 30% margin are filtered out automatically. The floor is fixed, so a low-margin item can never slip into the list.
Unknown cost is flagged, not hidden: items without a Cost per item stay in the list with a "Cost unknown" label so you can fix the data or skip them.
You approve every pick: Add to offers, Pin to keep a suggestion on top, or Dismiss to remove it.
Scoped to the trigger: set specific trigger products for a targeted list; with no trigger, the list ranks shop-wide and says so.
Starter set on day one: new stores get a starter set from the catalog that improves as orders come in.

Smart suggestions ranked list with Add to offers, Pin and Dismiss, low-margin offers filtered and unknown cost flagged

Smart suggestions for a specific trigger product with a starter set to confirm or edit

What competitors document (as of Nov 2, 2026)

None of the 13 apps documents showing co-purchase evidence or using product cost when choosing suggestions. Selleasy shows an AI "pitch" plus views, clicks and conversions per recommendation and filters out-of-stock items. Rebuy states its price filter "is not a margin control". Candy Rack lets merchants choose Gemini, its own engine or Shopify's recommendations per placement. No app documents an approval step before its automatic suggestions go live.^{C9 C21 C28 C29}

The four field tests

Each one is a merchant situation: how Discount Prime handles it, and what other apps document for the same case.

Test 1. Add-on discount next to a free gift and free shipping

Setup

Headphones at 219 dollars in the cart, carry case added from the widget at 10% off.

What happened in Discount Prime

Carry case 25.00 to 22.50, labeled "Frequently bought together (2.50)". The free notebook was added automatically at 0.00 and free shipping over 150 dollars applied. Checkout showed all three lines, total savings 14.50.

What competitors document (as of Nov 2, 2026)

Outside Shopify Plus, apps follow Shopify's "one product discount per line, highest wins" rule. Rebuy's same-line stacking is Plus-only and it states third-party discount apps are not integrated.^{C8 C19 C20}

Added state after the shopper adds the carry case

Cart with the add-on discounted and labeled Frequently bought together, and a free gift added automatically

Shopify checkout showing the add-on discount, a free gift and free shipping together

Test 2. When an add-on already has a discount

The setting in Discount Prime

"Best deal wins" (default) gives the shopper whichever discount is worth more, the add-on discount or the product's own discount, never both. "Stack on product discounts" adds it on top.

What competitors document (as of Nov 2, 2026)

No app documents a best-deal-wins choice for add-ons.^{C8 C19}

Add-on reward with max discounted units, apply-when rule, and Best deal wins or stack on product discounts

Test 3. Control over how many units are discounted and when

The setting in Discount Prime

"Max discounted units" per recommended product and "Apply when": "Trigger and add-on both in cart" or "Only if added from the widget". Fixed new price is supported.

What competitors document (as of Nov 2, 2026)

Candy Rack discounts one upsell unit by default, and more units need manual Shopify discount edits that reset when the offer is edited. LimeSpot allows one bundle per cart and discounts only the whole bundle.^{C27 C36}

Apply when options: trigger and add-on both in cart, or only if added from the cross-sell widget

Reward types: no discount, percent off, amount off, or a fixed new price per add-on

Test 4. Two campaigns want the same trigger product

Setup

A second cross-sell campaign using a trigger product that a live campaign already holds.

What happened in Discount Prime

The admin shows which campaign already holds the product and offers "Give this campaign priority" or "Take this one". Saving never fails silently: the campaign is stored as a Draft with the reason.

Product overlap check: one cross-sell campaign per trigger product, with a priority control

Inside the campaign

Every cross-sell offer is one campaign. Here is what the merchant sees.

Cross-sell scenarios: frequently bought together, complete it with an add-on, pairs well with, reorder essentials — Ready-made cross-sell scenarios.

Placement on the product page, in the cart, both, or tracked only — Show the offer on the product page, in the cart, in both, or track it only.

Cross-sell widget settings with position, per-language content and live preview — Widget position, content and a live preview.

Editable widget text: add and added buttons, discount badge suffix, new price badge and error message — Every widget text field is editable.

Widget text can be set per language.

What shoppers see

Shoppers see the add-ons on the product page and in the cart, and add each one with a tap.

Add-on cards with original price, offer price, discount badge and Add button — Add-on cards with the original price, offer price and discount badge.

Smart suggestions block in the cart with discounted items — Smart suggestions block in the cart.

Cart preview of add-on cards with percent off, new price and amount off badges — Cart preview of the three badge types: percent off, new price and amount off.

Cross-sell apps compared

Discount Prime: tested on a live store. Competitors: as documented on Nov 2, 2026. "Not documented" means we could not find it on the App Store listing or help center.

Discount Prime and 13 Shopify cross-sell apps, compared on cross-sell features
Criterion	Discount Prime	FBT (CBB)	Selleasy	Wiser	Rebuy	ReConvert	AfterSell	Candy Rack	Also Bought	Glood	LimeSpot	Essential	Kaching Cart	Search & Discovery
Product page	Yes	Yes^C2	Yes^C5	Yes^C15	Yes^C17	Yes^C23	Yes, $59.99 plan and up^C24	Yes^C26	Yes^C32	Yes^C34	Yes^C35	Yes^C39	No^C40	Yes^C43
Cart page	Yes	Yes^C2	Yes^C5	Not documented^C12	Yes^C11	Yes^C23	Yes^C24	Yes^C28	Yes^C32	Yes^C34	Not documented^C35	Yes, $19.99 plan and up^C39	No^C40	Not mentioned^C43
Cart drawer	Not stated	Not documented^C2	Yes^C5	Yes^C12	Yes, Smart Cart^C11	Yes^C23	Yes^C24	Yes^C26	Not documented^C32	Yes, mini cart^C34	Not documented^C35	Yes^C39	Yes^C40	Not mentioned^C43
Add-to-cart popup	No popups, by design	Not documented^C2	Yes^C8	Yes^C15	Not documented^C21	Yes^C23	Listing tag^C24	Yes^C29	Not documented^C32	Not documented^C34	Listing tag^C35	Not documented^C39	No^C40	Not mentioned^C43
Checkout extension	No	Not documented^C2	Yes, Shopify Plus^C11	Yes, Shopify Plus^C15	Yes, Shopify Plus^C17	Yes^C23	Yes^C24	Yes^C26	Not documented^C32	Yes, $299.99 plan^C34	Yes^C35	Not documented^C39	No^C40	Not mentioned^C43
Post-purchase or thank-you page	No	Not documented^C2	Yes^C5	Yes^C12	Yes^C17	Yes^C23	Yes^C24	Yes^C29	Not listed^C32	Thank-you page^C34	Yes^C35	Yes^C39	No^C40	Not mentioned^C43
Manual picks	Yes, up to 6	Yes^C2	Yes^C8	Yes^C12	Yes^C21	Not documented^C23	Not documented^C24	Yes^C28	Yes^C32	Not documented^C34	Yes^C35	Not documented^C39	Not documented^C40	Yes, up to 10^C43
Rule-based pool	Yes: collection, tag, vendor	Fallback filters^C4	For triggers; offers are manual or AI^C8	Meta and tags^C12	Yes: collection, tag, vendor, type^C21	Custom rules tag^C23	Custom rules tag^C24	Collection^C28	Type or collection^C32	Pro plan^C34	Targeting on Max plan^C35	Custom rules tag^C39	Custom rules tag^C40	Not mentioned^C43
Automatic suggestions (AI or formula)	Smart suggestions (Beta), Ultimate. Local formulas, not AI	Yes, AI^C2	Yes, AI^C9	Yes, AI^C14	Yes, AI^C21	Yes, AI^C23	Complete plan^C24	Yes, AI^C28	"Automatic" type^C32	Yes, AI^C34	Yes^C35	Listing tag^C39	Listing tag^C40	Related products only^C43
Evidence shown to the merchant	Suggestion list reviewed before going live	Not documented^C2	AI pitch plus views, clicks, conversions^C9	Not mentioned^C14	Not covered^C21	Not documented^C23	Not documented^C24	Not covered^C28	Not documented^C32	Not documented^C34	Not documented^C35	Not documented^C39	Not documented^C40	Not mentioned^C43
Margin-aware suggestions	Yes: fixed 30% floor, unknown cost flagged	Not documented^C2	Not mentioned^C9	Not documented^C12	No: price filter "is not a margin control"^C21	Not documented^C23	Not documented^C24	Not covered^C28	Not documented^C32	Not documented^C34	Not documented^C35	Not documented^C39	Not documented^C40	Not mentioned^C43
Inventory-aware suggestions	Not stated	Not documented^C2	Yes^C9	Not documented^C12	Out-of-stock filter^C21	Not documented^C23	Not documented^C24	Not documented^C26	Not documented^C32	Not documented^C34	Not documented^C35	Not documented^C39	Not documented^C40	Complementary only^C43
Add-on discount types	% off, $ off, fixed new price	%, fixed, free item, free shipping^C2	%, fixed, free shipping^C8	% bundle, tiered^{C14 C12}	%, fixed, BXGY in Flows^C19	Not documented^C23	Not documented^C24	%, BOGO, volume^C28	None listed^C32	Discounts, custom price^C34	%, fixed, free shipping^C36	Automatic discounts, type not stated^C39	Not documented^C40	None mentioned^C43
Discount condition	Max discounted units; both in cart, or only from the widget	Not documented^C2	Only with the trigger product^C8	"Add All to Cart"^C14	Widget attribution^C19	Not documented^C23	Not documented^C24	1 upsell unit by default^C27	Not documented^C32	Not documented^C34	Whole bundle at once^C36	Not documented^C39	Not documented^C40	Not applicable^C43
Stacking with other discounts	Best deal wins or stack, shared with volume, bundle, gift, upsell and shipping campaigns	Not documented^C2	Highest product discount wins^C8	Not documented^C12	Same-line stacking on Shopify Plus only^C20	Not documented^C23	Not documented^C24	One coupon per order note^C27	Not documented^C32	Not documented^C34	1 bundle per cart^C36	Not documented^C39	Not documented^C40	Not applicable^C43
A/B testing	No	Listing tag^C2	No, per vendor^C11	Yes^C12	Yes, paid package^C17	Yes^C23	Yes^C24	Via Intelligems^C26	Not listed^C32	Plus plan^C34	Max plan^C35	Not listed^C39	Listing tag^C40	Not mentioned^C43
Rating / reviews (Nov 4, 2026)	5.0 / 20	4.9 / 1,215^C2	4.9 / 2,769^C5	4.9 / 566^C12	4.7 / 853, listing unavailable^{C1 C16}	4.8 / 3,132^C23	4.9 / 1,118^C24	4.9 / 267^C26	4.8 / 372^C32	4.7 / 123^C34	4.6 / 504^C35	5.0 / 2,472^C39	5.0 / 1,603^C40	2.6 / 514^C42
Built for Shopify	Yes	Yes^C2	Yes^C5	Not shown^C12	Not shown^C1	Not shown^C23	Not shown^C24	Yes^C26	Yes^C32	Not shown^C34	Not shown^C35	Yes^C39	Yes^C40	Not documented^C42

Smart suggestions compared

The apps below document some form of automatic suggestion. Competitors: as documented on Nov 2, 2026.

How Discount Prime and 10 other apps document automatic product suggestions
App	Data source	Evidence shown to merchant	Merchant approval before live	Margin-aware	Inventory-aware	Price of the tier
Discount Prime	Local formulas, with a starter set from your catalog	A reason label on each suggestion	Yes: add, pin or dismiss	Yes: fixed 30% floor, unknown cost flagged	Not stated	Ultimate, $99.90/mo
FBT (CBB)	Past co-purchase, per a third-party page^C4	Not documented^C2	Not documented^C2	Not documented^C2	Not documented^C2	$9.99+ (paid plans)^C2
Selleasy	Store product data, chosen product fields, Shopify recommendations API^{C9 C8}	AI pitch plus views, clicks, conversions^C9	No pre-approval; edit, hide or rotate after^C9	Not mentioned^C9	Yes: real-time stock, rotation threshold^C9	50 lifetime credits free; 1,000/mo Pro; 2,500/mo Max^C9
Wiser	Collaborative filtering: purchases, views, ratings^C14	Not mentioned^C14	Not documented^C12	Not documented^C12	Not documented^C12	Free to $49^C12
Rebuy	AI on customer behavior; bought-together Smart Sort; top sellers, trending^C21	Not covered^C21	Rules gate AI; no approval step documented^C21	No: price filter "is not a margin control"^C21	Out-of-stock filter^C21	Order-based packages, from about $24 to $25/mo^{C17 C18}
Candy Rack	Gemini, own engine, or Shopify API^{C28 C29}	Not covered^C28	Not covered^C28	Not covered^C28	Not covered^C28	$29.99+^C26
Also Bought	"Automatic" type; data not documented^C32	Not documented^C32	Not documented^C32	Not documented^C32	Not documented^C32	$19.99^C32
Glood	Visitor behavior^C34	Not documented^C34	Not documented^C34	Not documented^C34	Not documented^C34	$19.99+^C34
LimeSpot	Visit and purchase behavior^C37	Not documented^C35	Not documented^C35	Not documented^C35	Not documented^C35	$9.99+ (orders) or $50+ (revenue)^C35
Essential	"AI recommendations" tag only^C39	Not documented^C39	Not documented^C39	Not documented^C39	Not documented^C39	Free to $39.99^C39
Search & Discovery	Related: purchase history, description, collections. Complementary: manual^C43	Not mentioned^C43	Complementary is manual by design^C43	Not mentioned^C43	Complementary needs stock above 0^C43	Free^C42

Where other apps are stronger

Other apps lead on placements, review volume, A/B testing and the range of data behind their suggestions.

More placements. Popups on add to cart, checkout extensions and post-purchase pages (Selleasy, Candy Rack, Wiser, ReConvert, AfterSell, Rebuy, LimeSpot). Discount Prime focuses on the product page and cart, with no popups.^{C8 C29 C15 C23 C24 C17 C35}
Review volume. ReConvert (about 3,100), Selleasy (about 2,700), Essential (about 2,500).^{C23 C5 C39}
A/B testing. Built in for Wiser, ReConvert, AfterSell and paid tiers of Rebuy, Glood and LimeSpot.^{C12 C23 C24 C17 C34 C35}
Broader behavior data. Rebuy and Wiser use broader behavior data (views, ratings, segments). Our Smart suggestions are in Beta.^{C21 C14}

Which setup fits your store

Start from the goal: each one maps to a cross-sell setup in Discount Prime.

Goal	Setup
Accessories for a hero product	Manual picks, product page
Large catalog with changing items	Pool by collection or tag, top N by units sold
Thin margins	Smart suggestions with the margin floor, or manual picks with "Best deal wins"
Repeat purchases	Reorder essentials scenario with minimum spend
Test before discounting	Reward: no discount (recommendation only)

Shopify cross-sell app comparison FAQ

Where does Discount Prime show cross-sell offers?

On the product page, in the cart, or both. You can also run an offer without showing it, for tracking only.

Can the add-on have its own discount?

Yes: percent off, amount off, or a fixed new price, with a cap on discounted units and a rule for when it applies.

What happens if the add-on already has another discount?

With Best deal wins the shopper gets whichever discount saves more, never both. You can switch to stack on product discounts.

How are Smart suggestions chosen?

They are ranked for the trigger product, skip offers under a margin floor, and flag items with unknown cost. You add, pin or dismiss each one before it goes live.

Do I need order history for Smart suggestions?

No. New stores get a starter set from the catalog that improves as orders come in.

Can recommendations update automatically when I add products?

Yes, with a pool based on a collection, tag or vendor. New matching products join the pool.

Which plan includes cross-sell?

Cross-sell starts on Prime. Smart suggestions need Ultimate.

Keep reading

Cross-sell Upsell Free gift Product bundles Bundle apps compared Free shipping Profit analytics Pricing Also compared: free gifts Compare all discount apps

Sources

Every competitor claim above links to one of these pages. App names and logos belong to their owners and are used only to identify each app.

[C1] Shopify App Store, Upsell and cross-sell category, page 5, accessed Nov 2, 2026
[C2] Frequently Bought Together CBB listing, accessed Nov 2, 2026
[C4] Growave, Frequently Bought Together app page (third party, undated), accessed Nov 2, 2026
[C5] Selleasy listing, accessed Nov 2, 2026
[C8] Selleasy Help, Product upsell / down-sell campaign, accessed Nov 2, 2026
[C9] Selleasy Help, What is Selleasy AI, accessed Nov 2, 2026
[C11] Logbase, Selleasy vs Rebuy (vendor, dated Aug 21, 2026), accessed Nov 2, 2026
[C12] Wiser listing, accessed Nov 2, 2026
[C14] Wiser, Frequently Bought Together page (vendor), accessed Nov 2, 2026
[C15] Wiser homepage (vendor), accessed Nov 2, 2026
[C16] Rebuy listing, accessed Nov 2, 2026
[C17] Rebuy pricing, accessed Nov 2, 2026
[C18] PricingSaaS, Rebuy pricing history, accessed Nov 2, 2026
[C19] Rebuy Help, Discounting overview, accessed Nov 2, 2026
[C20] Rebuy Help, Discount combinations (dated Sep 3, 2026), accessed Nov 2, 2026
[C21] Rebuy Help, Data Sources 101, accessed Nov 2, 2026
[C23] ReConvert / Upsell.com listing, accessed Nov 2, 2026
[C24] AfterSell listing, accessed Nov 2, 2026
[C26] Candy Rack listing, accessed Nov 2, 2026
[C27] Candy Rack Help, Multiple discounts on upsell products, accessed Nov 2, 2026
[C28] Candy Rack Help, AI mode and upsell types, accessed Nov 2, 2026
[C29] Candy Rack Help, Smart Auto-Upsells, accessed Nov 2, 2026
[C32] Also Bought CBB listing, accessed Nov 2, 2026
[C34] Glood Product Recommendations listing, accessed Nov 2, 2026
[C35] LimeSpot listing, accessed Nov 2, 2026
[C36] LimeSpot Help, Product bundle discounts FAQ, accessed Nov 2, 2026
[C37] LimeSpot Help, Turbo collections, accessed Nov 2, 2026
[C39] Essential Upsell and Cross Sell listing, accessed Nov 2, 2026
[C40] Kaching CartDrawer Cart Upsell listing, accessed Nov 2, 2026
[C42] Shopify Search and Discovery listing, accessed Nov 2, 2026
[C43] Shopify Help Center, Customize product recommendations, accessed Nov 2, 2026

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